Earlier this week, Billboard published some research showing that the top 200 tracks in the US so far this year have sold 25.5m units less than the top 200 for the same period in 2013 – a 13% year-on-year decline.
“Consumers’ embrace of streaming service has started to impact their digital purchasing habits,” wrote journalist Glenn Peoples in his analysis. It made us wonder what the corresponding rise in streams of popular tracks might have been over the last year. Spotify’s weekly Top 50 chart gives us a few pointers.
We’ve been crunching data from the chart, which is a weekly ranking of the 50 most popular tracks on Spotify, with individual playcounts. It’s not an exact comparison to the sales stats – top 50 versus top 200 – but it’s interesting nonetheless.