SoundCloud’s plans to a.) make money through advertising and b.) pay that money out to music rightsholders have been the subject of plentiful rumours in recent months.
Today, the company is revealing more on those plans, formally launching advertising on its platform today, with plans for paid subscriptions for listeners to remove those ads if they want to.
The New York Times, which got the scoop on the news, says it’s part of licensing talks with labels – major and “some independents” – that include royalty payments and potential equity stakes.
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