22 08 14

Mobile apps now account for 52% of US ‘digital media time’

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Research firm comScore has published its latest report into the US mobile apps market, armed with the claim that apps now account for 52% of Americans’ “digital media time”.
That’s fuelled by continued growth in the time they spend using mobile apps – up 52% year-on-year – although the report does provide more evidence for the theory that modern smartphone owners tend to use a small selection of apps heavily, rather than lots.

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Stuart Dredge
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