August 29, 2014:UK study: 83% of 16-24 year-olds use YouTube for music listening

YouTube-LogoThe Kids are listening to music on YouTube! Okay, tell us something we don’t know…

But youth research firm Voxburner’s survey of 913 16-24 year-old Brits this month does at least provide some more figures on the familiar trend of YouTube as music-consumption platform for this demographic group.

The survey found that 83% of them use YouTube to simply listen to music (as opposed to watch videos). Apple’s iTunes and traditional radio were both cited by 56% of respondents as a way they listen to music, with 48% saying Spotify, 32% saying TV and 25% saying SoundCloud.

A separate question on how they discover new music found 63% citing radio, 56% streaming services, 49% Facebook, 42% “websites”, 27% Twitter and 25% SoundCloud.

Meanwhile, 16% of 16-24 year-olds in the UK buy music at least once a week according to Voxburner’s study, while 65% stream it at least once a week (and 31% every day).


Stuart Dredge
READ MORE: Analysis News
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