29 08 14

UK study: 83% of 16-24 year-olds use YouTube for music listening

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The Kids are listening to music on YouTube! Okay, tell us something we don’t know…

But youth research firm Voxburner’s survey of 913 16-24 year-old Brits this month does at least provide some more figures on the familiar trend of YouTube as music-consumption platform for this demographic group.
The survey found that 83% of them use YouTube to simply listen to music (as opposed to watch videos). Apple’s iTunes and traditional radio were both cited by 56% of respondents as a way they listen to music, with 48% saying Spotify, 32% saying TV and 25% saying SoundCloud.

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Stuart Dredge
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