04 09 14

Rdio gets a redesign, more free listening and a focus on stations

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Big changes are afoot at streaming service Rdio, although as yet they don’t involve ditching the company’s policy of not publishing figures on how many users it has.

Instead, Rdio is getting a slick redesign, launching its free, ad-supported personal radio tier in 20 countries, and shifting its emphasis towards a “stations-first” approach to music discovery. Or as CEO Anthony Bay put it in an interview with the New York Times: “What we’ve learned collectively over the last few years is that the most successful models are freemium models.”

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Stuart Dredge
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