September 20, 2014:U2 and Apple’s ‘new format’ for music is likely just an app

U2 and Apple’s ‘new format’ for music is likely just an app

Lots of excitement and no little mockery yesterday at news that U2 and Apple are working on a mysterious new digital music format. “An audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the…

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