Analysis

Apple will push Beats to every iOS device – but how much will it cost?


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The Financial Times is on a roll when it comes to Apple music scoops, from breaking the news on its Beats acquisition to yesterday’s report that Apple “plans to push Beats to every iPhone”.
That’s essentially the story: “Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming,” as the article put it.

A great scoop, but not a surprise: it would be more shocking if Apple didn’t preload Beats Music – or whatever it becomes, given the widespread rumours that it will be rebranded under the iTunes banner – on the company’s mobile devices.

Stuart Dredge

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