Analysis

U2 frontman Bono’s A to Z of 2014: including iTunes and Spotify


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Still recovering from a serious cycling accident, U2 frontman Bono published a lengthy “A to Z of 2014” blog post on the band’s website yesterday, to mark the new year. It includes his latest views on the infamous iTunes giveaway, as well as the streaming music market.
I is for iTunes in the post: “Our album was to be like a bottle of milk dropped at the door of anyone interested in music and iTunes. As I understand it, the journey from the front door to the fridge and into what to some people felt was their bowl of cereal has something to do with a switch called “automatic download” — if you turn it on, you sign up for being pushed stuff,” wrote Bono.

Stuart Dredge

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