February 12, 2015:Twitter buys ‘Niche’ agency to connect brands and creators

Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative community” on Twitter and Vine. 

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