It’s not the most surprising quote you’ll read today, granted, but Universal Music boss Lucian Grainge has re-emphasised his desire for services like Spotify and Beats Music to persuade more people to pay for streaming music.
“We want to accelerate paid subscription,” said Grainge at the Code/Media conference in California. “Ad-funded on-demand is not going to sustain the entire ecosystem of the creators as well as the investors.”
Grainge pointed out that the music industry’s shift isn’t just about moving from downloads to sales. “The whole conversation is obviously about digital music, digital delivery. Moving from ad-funded into premium paid subscription,” he said.