February 26, 2015:Backplane rebrands as Place and opens up to ‘everyone’

Well-funded startup Backplane made a name for itself by creating own-brand social networks for big stars – notably Lady Gaga, whose Little Monsters community launched its platform. Guns’n’Roses were later another band who signed up, but now Backplane is shifting its strategy, with echoes of what another B2B community-creator – Ning – did in the past. 

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