February 26, 2015:Pebble Time smartwatch: $7.7m of Kickstarter orders in 15 hours

Pebble Time smartwatch: $7.7m of Kickstarter orders in 15 hours

Pebble was the company that ignited the smartwatch market back in 2012, when it raised $10.3m on crowdfunding site Kickstarter to make its first e-paper screened device. Yesterday, it returned to the site for a new model, Pebble Time, and made one helluva splash. Armed with a colour screen and a promised battery life of up to seven days, the new model hit its $500k target in 17 minutes yesterday afternoon, and 15 hours after its campaign went live, its total stood at $7.7m. 

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