April 9, 2015:Latest advertising forecasts: social networks and mobile

There’s never a shortage of estimates and forecasts for ad revenues, and they don’t always agree. Reserve the usual pinch of salt – but also the usual interest – for the latest claims from Strategy Analytics and eMarketer then. The former has been looking into the market for social media advertising, claiming that it reached $15.3bn in 2014, with Facebook accounting for $11.4bn of that, and Twitter $1.2bn. 

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