Analysis

Apple/Beats paying journalists to write copy for “thousands” of curated playlists ahead of relaunch


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Music Ally has learned that Apple is currently paying music journalists to write copy for thousands of playlists – all of which could form the backbone of Beats when it finally relaunches. Professional music writers are being paid – handsomely, it must be said, by music press standards – to deliver succinct contextual copy around […]

Eamonn Forde

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