Messaging apps: hits or hype for future music marketing?


Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both – for helping musicians reach fans.

The first topic up for discussion was messaging apps: Snapchat, Line and more. There was an introductory presentation by Music Ally’s own head of digital training Claire Mas, followed by the panel debate.

Our panellists for the night: Sammy Andrews, head of digital, Cooking Vinyl; Dino Burbidge, director of innovation and technology, WCRS; Niamh O’Reilly, digital director, Sony Music; Katie Ray, digital marketing consultant, Modest Management; and Jessica Roe, CEO, Level Theory. The moderator was Music Ally’s Eamonn Forde.

Stuart Dredge

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