Analysis

MixRadio streaming music service launches on Android and iOS


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Streaming music service MixRadio – originally launched by Nokia, then sold to Microsoft, which sold it on to Line – is finally expanding beyond Windows Phone. The service launches today for Android and iOS devices.

MixRadio isn’t a fully on-demand streaming service like the premium versions of Spotify and Deezer. Instead, it’s more of a personal radio service, with an algorithmic “MyMix” channel that aims to learn from the user’s preferences, plus thousands of playlists created by MixRadio’s in-house editorial team.

Stuart Dredge

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