Analysis

The companies Apple could buy to make its next digital music splash


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Apple’s history of music-related acquisitions is familiar ground: SoundJam in 2000 to form the basis of iTunes; streaming service Lala in 2009; Beats Electronics (including its Beats Music service) in 2014, of course; and analytics tool Musicmetric’s parent company Semetric later that year.

So who next?

Music certainly isn’t the biggest driver of Apple’s business in 2015 – where songs once sold iPods, now it’s apps that sell iPhones and iPads. But music remains an important part of Apple’s cultural makeup, while its anticipated relaunch of Beats Music this summer could see music once again becoming a key selling point for its devices. And with deep reserves of cash to draw on, Apple could make acquisitions a part of that strategy.

With that in mind, here’s some speculation from us about the companies that might make for appealing targets for Apple.

Stuart Dredge

Read More: Analysis News
2 responses
  • fanboy says:

    BandPage? There’s no other company on this list that can so seamlessly integrate artist commerce on Apple’s new platform, in addition to being a one stop shop for artist content, tour dates, bios, etc. Plus they already have integrations with labels and most commerce sites, including PledgeMusic

  • fangirl says:

    So why SongKick and not Bandsintown? Both are fairly similar IMO but the latter is my app of choice for concert discovery.

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