Analysis

Deezer: ‘We can’t throw out freemium until we have a viable replacement’


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Deezer’s newly appointed CEO Hans-Holger Albrecht isn’t worried about Apple’s imminent arrival into the streaming market, and killing freemium isn’t on his agenda, at least not yet.

There’s no point doing away with “something that’s working” Albrecht explained during an interview at Midem in Cannes today, while admitting there’s “no doubt” that streaming is cannibalising downloads.

Rhian Jones

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