We reported yesterday on Facebook’s new scheme for monetising native videos and sharing 55% of the income with their publishers – and speculated that this was tied in with separate reports of some kind of new move into music for the social network. Now Billboard has put some flesh on the bones of that speculation, claiming that Facebook is preparing to run a trial of music videos in its news feed,
with a similar ad revenue-sharing deal for music rightsholders. “Facebook is said to be looking to sew up licensing deals with the major labels on the pilot program as quickly as possible in order to get its music video trial underway,” claimed Billboard, noting that Vevo’s involvement is unconfirmed at this point. Remember, Facebook was once thought to be a potential acquirer of Vevo, although the deal never came to pass. Well, not yet…
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…