News

Twitter using ‘personas’ to help brands target ads


Tags:

Twitter is boosting its audience insights analytics for advertisers with a couple of new features, including “personas” to make its audience more easily targetable. “With personas, you can easily learn about specific audiences on Twitter — such as parents, millennials or small business decision-makers — and then target them in a new campaign with just...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Music Ally Blog

Read More: News