July 6, 2015:Shazam hopes its artist profiles will increase ad revenues

Shazam hopes its artist profiles will increase ad revenues

We reported last week on Shazam’s latest music initiative: signing up the likes of Pitbull, Calvin Harris and One Direction to maintain official profiles within its app, with fans able to follow them. Now executive chairman Andrew Fisher has been talking about the aims of the move. “For us as a company it’s beneficial because we’ll be able to increase the number of users, the number of page views, and therefore the amount of advertising inventory we can monetise,” he told Business Insider.

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