This week, Spotify rolled out a long-awaited new feature: its Discover Weekly playlists. These gems of exploration are now nicely slotted into every user’s library on the service, and are truly an excellent addition. So take a bow, Team Spotify!
I hope we’ll see all other services follow suit. And despite Spotify telling Music Ally that seeding tracks won’t be part of these playlists, I sincerely hope that these new avenues for discovery and connection can be used properly with listening-habits data to help fans find new songs from artists they actively listen to, whether they follow them or not.
(Something Spotify’s WIll Hope and I debated on a panel at this year’s The Great Escape conference.)
Make no mistake: discovery is the key to success for music old and new on streaming services, be that via listening-habit recommendations, curated playlists, seeding, or search. And it’s search that I’d like to have a little look at today.