July 31, 2015:will.i.am does something with cars for some reason

will.i.am does something with cars for some reason

Leather glove apologist will.i.am is well known for his huge love of both technology and being ridiculous. Beautifully he has married both of these interests together in a great piece of #marketing and #content for the Lexus (which appears to be some sort of car). I’ll just let the press release explain it all. “The video sees the song played out on a disused runway lined with over 350 projected mapped motion sensitive audio lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit,” it says.

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