August 12, 2015:Yacht showed off their new album art to fans… by fax

The digital marketing campaign that’s made us smile most this week comes from Yacht, the (excellent) electro-pop band who are preparing for the release of their new album ‘I Thought the Future Would Be Cooler’. As part of that, they have sent 300 fans copies of the new album’s artwork, but not digitally: by fax. Fans had to log in to a website to find the nearest shop that offers fax services,

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