Analysis

PledgeMusic talks direct-to-fan commerce in 2015 (interview)


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Happy birthday, PledgeMusic. The direct-to-fan music company launched in August 2009 as a way for musicians to raise money from fans for new projects, but also to invite them in to the recording process through online updates and physical / in-person rewards.
Artists using PledgeMusic since then include *deep breath* Ginger Wildheart, Ian McCulloch, Kate Nash, Ben Folds Five, Bring Me The Horizon, Juliana Hatfield, Slash, Charlie Simpson, Hard-Fi, Steel Panther, Peter Andre, Buzzcocks, Klaxons, Interpol, Weezer, The Vines, Rufus Wainwright, Erasure, Macy Gray, Ash, Sum 41, The Libertines, Duane Eddy, Rammstein and Lindsey Stirling, to name just a few.

Meanwhile, founder Benji Rogers has become a prominent spokesperson within the music industry, not just on the merits of his own company and direct-to-fan world more generally, but other tech topics – witness his recent thoughts on the potential of blockchain technology.

“Things are going amazing: we just had a record-breaking month, and we’re six years young today!” says Rogers. “We’ve built a community of superfans that really do show up and contribute significant amounts of revenue.”

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Stuart Dredge

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