August 18, 2015:Hunter Hayes routes US tour based on Spotify data

Another PR coup for Spotify on Friday, with news that country star Hunter Hayes has been tapping the streaming service’s data banks to plan his next tour. According to his own site, Hayes used Spotify data on US college markets with lots of people streaming his music, and then planned his 21 Tour accordingly. He’s playing 21 dates on the tour, which is named after his latest single,

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