Analysis

Apps are already bigger than Hollywood, let alone music


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Apple’s App Store generated $1.7bn in transactions during July this year – a stat that got a bit lost when Apple’s services boss Eddy Cue announced it, due to being paired with his announcement of 11m trial members for Apple Music.

That $1.7bn means a yearly run-rate of around $20.4bn, which as analyst blog Asymco notes, is up from around $13.7bn a year ago. “Nice growth,” reckons Asymco’s Horace Dediu. Indeed.
His graph cross-referencing Apple’s App Store billings against other forms of entertainment makes for sobering reading: they overtook iTunes music sales in 2011. But it’s the comparison with Hollywood that Dediu is more interested in.

“It’s not likely to happen this year but next year Apple’s apps will almost certainly overtake global box office in revenues,” he writes. “This contrast with movies gives some perspective on the creation of a new market. Apps did not exist as a medium in 2007. But, together with Android apps, apps are likely to have already overtaken revenues from an industry that is a century old.”

Stuart Dredge

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