August 28, 2015:Atlantic turns to Instagram for Jess Glynne campaign

Atlantic turns to Instagram for Jess Glynne campaign

Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it to her most engaged fans on Instagram, using its new Facebook-style targeting features. Meanwhile, fans got involved in a lyric video for Glynne’s song ‘Gave Me Something’, based on videos they posted to Instagram featuring lines from the song.

The full article is available to our subscribers only.
login

subscribe here
(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Music Ally Blog
READ MORE: Marketing News Uncategorized
TAGS: