September 11, 2015:Pandora pressing on with live pre-sale plans

Pandora pressing on with live pre-sale plans

As it celebrates its tenth anniversary, Pandora has been talking up its ability to sell tickets for artists who are popular on its service. Billboard has a profile of Pandora’s presale partnerships with the Rolling Stones and Odesza, which saw it selling tickets for their respective US tours earlier in the year. “We decided that live music was certainly one of the places we could add value fastest and most definitively,” says SVP Lars Murray, of Pandora’s efforts to prove it’s about more than streaming royalties.

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