Analysis

Music managers’ report to tackle ‘erosion of trust’ in digital market


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We’ve been pegging 2015 as the year when music managers start to exert much more influence in the debates over streaming payouts and artist royalties. A report due to be published by the Music Managers Forum (MMF) later this month has the makings of an important moment in that trend.

Titled “Dissecting the Digital Dollar”, the report is based on qualitative research with 50 artist managers and 30 digital-music experts across five countries. The report – written by CMU’s Chris Cooke – won’t be published until 13 October, with its detailed conclusions under wraps until then.

However, some nuggets are being announced this morning. For example, when asked how governments could help, 34% of managers surveyed said the most important issue was better transparency on digital income.

Meanwhile, 28% said their top priority is changes to the way safe-harbour legislation works in the US and Europe – also an increasingly important lobbying point for industry bodies from the IFPI and BPI to PRS for Music.

Stuart Dredge

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