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Rhapsody targets parents with new KIDS mode


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There’s no data on how many parents let their children use their streaming music service of choice – or how many of those have run into sticky situations where their kids have stumbled upon tracks whose lyrical content is NOT child-friendly.

Or, as it’s known in one Music Ally staffer’s household, ‘The Killing In The Name Of at a 5th Birthday Party Moment’.

Anyway, Rhapsody has become one of the first streaming services to launch a dedicated kids mode (called, logically enough, KIDS) to avoid this problem.

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Stuart Dredge

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