Marketing

Snapchat set to launch ‘sponsored lenses’ for selfies


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Recently, Snapchat added a set of “lenses” to its app to augment people’s photographs with visual effects. Cue a parade of rainbow-vomiting selfies.

Now it’s becoming clearer how the feature will work for Snapchat’s business: the company is preparing to allow sponsored lenses paid for by brands.

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Stuart Dredge

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