Marketing

Conde Nast strikes new Snapchat Live Stories deal


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Music is only indirectly involved in magazine publisher Conde Nast’s new deal with Snapchat, but it’s a model worth examining for any label considering how they might work with the social app.

Actually, calling Conde Nast a magazine publisher is inaccurate in 2015, given its division devoted to online video.

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Stuart Dredge

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