Marketing

Avicii gets an interactive comic series on Instagram


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EDM man Avicii has got a very interesting marketing campaign building around his new album, Stories.

He and Scandinavian dance label PRMD have created an interactive comic series that runs on the Instagram platform. Essentially fans have to battle Dr Hush who has “banned all music and brainwashed the population into mindless zombies” (Ben Elton, who wrote the We Will Rock You musical with Queen, might prick up his ears at this point).

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Eamonn Forde

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