Marketing

Twitter expands Amplify for ‘video monetisation at scale’


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We’ve followed the evolution of Twitter’s Amplify program with interest: a way for TV broadcasters, sports leagues and other digital publishers to distribute video highlights on Twitter with partner sponsors running pre-roll ads.

Now there’s an interesting expansion of the initiative which means companies using Amplify won’t need to have a sponsor already on board.

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Stuart Dredge

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