Analysis

Electric Jukebox targets TVs with £179 music device


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There are a growing number of ways to stream music through the television, from Google’s Chromecast dongle and YouTube’s app for smart TVs through to Apple TV, Spotify on Sony’s PlayStation consoles and beyond.

Now Omnifone founder Rob Lewis is joining the battle with Electric Jukebox, a startup whose device of the same name is pitched as a “plug-and-play” streaming service for mainstream music listeners.
It’s a stick that plugs in to an HDMI port on a television, then streams music over Wi-Fi, accessed using a dedicated controller with gesture and voice input. The likes of Robbie Williams and Sheryl Crow are on board as playlist curators.

Launching in the UK and US, Electric Jukebox will cost £179 / $229 including a year’s access to its entire catalogue of music, before reverting to a £60 / $60 annual subscription – although anyone declining to pay will still get the free radio stations element.

Stuart Dredge

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