Radio station Beats 1 has been one of the most warmly-received elements of Apple Music: especially the shows where artists like Drake, Grimes and St. Vincent have turned DJ.
Now Spotify appears to be fighting back with its own take on original, artist-driven radio. Albeit not live. The streaming service has created a new “In Residence” brand that sees artists and guest curators introducing a selection of songs.
So far, the Spotify In Residence profile has four public playlists, helmed by Jungle, Big Narstie, Tonga (the duo that includes The Streets’ Mike Skinner) and former Sex Pistol Steve Jones’ Jonesey’s Jukebox. Each playlist is a mixture of songs and talky segments recorded by the curators and uploaded to Spotify – which, we assume, they’ll be getting royalties for.