Despite privacy scare, Adele smashes secondary ticketing market


Yesterday was a day of highs and lows for Adele’s management team and Songkick, as they battled to ensure that tickets for the star’s 2016 tour got into the hands of real fans rather than touts.

The low was a bug with the online system that meant some fans saw other people’s shopping baskets – including names and home addresses – when they tried to check out.

But the high was the way the anti-scalper strategy appeared to have paid off: as shown by Music Ally’s research comparing the secondary market for Adele’s concerts with two other high-profile tours going on pre-sale this week: Coldplay and Rihanna.

Stuart Dredge

Read More: Data News
3 responses
  • Andy Brice says:

    Surely opening ticket sales in the evening or at weekends would be one simple way to foil touts? Rather than at 9:00 am on a weekday, when actual fans are at work.

  • Does this mean that Songkick is making a strategic shift away from partnering with and driving their traffic to secondary market ticket companies/ touts? It’s a brave move If they walk away from the money they make referring traffic to touts.

    If so this is really exciting news for the artist community!

  • bob gleave says:

    Like most things in life, keep it simple. We already have legislation prohibiting the secondary sale of football tickets. I’m not in favour of a complete ban on resale of concert tickets, as there are not the same issues as with football (safe segregation of opposing fans). However, I can see it’s perfectly fair to allow a member of the public to sell concert tickets that they cannot use (sickness, work commitments etc) but I see absolutely no reason why they should be allowed to profit from the deal. Any re-sale of concert tickets should be limited to selling-price plus 10 per cent (approximately what most websites charge as selling commission/admin fee/transaction charge etc at initial point of sale). If that was the case, then touts would not have the incentive to operate.
    You could make it harder still, by only selling electronic tickets. They would likely eliminate the presence of any touts near concert venues. You might buy a professionally printed concert ticket in the street but would you hand over a wad of cash for an A4 printout, not knowing how many other copies have been made? I certainly wouldn’t.

Leave a Reply

(All fields required)