Marketing

List for Life: the growing role of playlists in the music industry


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In the streaming music world, playlists are a music format with growing clout: they’re at the heart of services like Spotify and Apple Music, whether created by in-house editorial teams, labels or music fans.

Tonight, Music Ally held our List For Life event in London, with a panel of experts discussing trends around playlists and music discovery. The event was sponsored by 7digital, and held at Reed Smith’s office.

The panel included: Sammy Andrews, MD of Sabotage New Media; Justin Barker, founder of Slice Music; Pete Downton, chief commercial officer of 7digital; Naz Idelji, head of compilations for Ministry of Sound; and Chris Price, founder of New Slang Media.

Stuart Dredge

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2 responses
  • What difference does it make that even if a songwriter can get his tune on a playlist, that unless it gets 100 billion streams, that songwriter can’t even pay his rent?

  • Jon W says:

    Very interesting discussion. I’m a little surprised that the conversation focused so heavily on Spotify with talk of YouTube/Vevo and other outlets only getting a brief mention.

    Also – Andrews mentioned back catalog opportunities within this model which has me wondering how the future will play out with the rumblings of iTunes AND Spotify shying away from the “anything and everything” model according to a few distributors and aggregators that I’ve discussed this with.

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