January 15, 2016:Senior Marketing Manager – Polydor – London

Job title:  Senior Marketing Manager

Responsible to: Marketing Director

Department:  Marketing – Polydor

Location of work: Kensington High Street


Main Purpose Of Role

Key Duties:
o Manage consumer marketing plans related to Polydor’s designated artists, projects and activities:
– This to include particular emphasis going forward on powerful pre-launch phases to maximise commercial impact.
o Work closely with the label – A&R/Digital/Press/Promotions/Sales etc. to deliver connected and cutting-edge strategies across the business.
o Have the ability, knowledge and confidence to make crucial decisions regarding the label’s investment in artists in the context of a business characterised by high risk and reward.
o Responsibility of individual artist budgets in line with the agreed spends.
o With the MD & FD, develop and build robust sales versus spend models that can inform short and long term campaign planning and execution.
o Work with digital and the central insight team to plan and execute a regular market research programme to inform campaign planning, timing, excellence and longevity.
o Plan multi-platform advertising campaigns with the media agency, to effectively utilise the budgets of each release.
o Devise effective and innovative digital campaigns in conjunction with the digital marketing team, integrating all elements of digital activity into each campaign.
o Work closely with the commercial team to undertake operational and creative responsibility for the Polydor e-Commerce programme.
o Instigate and manage photo shoots, video shoots and creation of all creative content to support all release campaigns.
o Develop strong relationships with artists and artist management.
o Build consensus within the company through use of diplomatic and presentational skills to maximise the internal dynamic.
o Mentor and coach more junior members of the team to strengthen the marketing skill base, enhance motivation and ensure succession planning.
o Ensure all information is accurately communicated to all departments regarding release plans, changes, developments etc.
o Be prepared to adapt job, role and requirements to suit an ever changing music landscape.
o Develop and initiate innovative ideas for merchandising opportunities.

o The key purpose of this role will be to create, deliver and manage creative and effective marketing campaigns and strategies for UK and international releases.  A clear understanding of streaming strategy and social marketing is vital.


Person Specification

o Proven authoritative knowledge of charts, trends and artists.
o Ability to identify and nurture artist talent.
o Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment.
o Drive, motivation and managerial skills to take high-profile projects successfully from inception to completion, often simultaneously and under pressure.
o Experience of breaking new UK acts and international-selling acts and the versatility to work with acts of various sizes and budgets.
o Experience of effectively managing budgets to minimise financial spend within own projects and maximising profits.
o Proven ability to develop innovative, creative and commercially successful marketing strategies.
o Success at incorporating digital activity into marketing campaigns.
o Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.
o Strong communication skills, written and verbal, and outstanding presentational ability.
o Successful experience in negotiating with artists, artist management, internal stakeholders and senior management.
o Experience managing the creation of videos and other additional content, including briefing creative agencies.
o Experience instigating and managing photo shoots, including managing budgets, briefs and contracts.

Key Performance Measures:

o Breaking acts to Platinum Plus.
o Record of successful decision-making regarding potential of new and developing artists.
o Formulating detailed, innovative and high profile marketing campaigns that minimise spend and maximise profit.
o Driving these campaigns to success.
o Supporting acts throughout Polydor with innovative concepts.
o Establishing strong and trusted relationships with artists, artist management and stakeholders throughout Universal.
o Developing skills of colleagues through mentoring and coaching.
o Consolidating reputation for definitive knowledge of music business both within Universal and externally.

Please apply here.

Diversity and Inclusion

Universal Music is an equal opportunities employer and committed to the principle of diversity.


The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder’s specific


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