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Cür Music breaks $9.99-a-month subscription mould


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Cür Media has launched its Cür Music streaming service in the US, breaking the mould of the familiar $9.99-a-month music subscription.

The ad-free service is described as “a mix of internet radio, expertly curated stations, and your own playlists all-in-one”, with a choice of two subscription tiers: ‘Octo’ for $2.99 a month, and ‘Inked’ for $6.99 a month. The main difference being that Inked users get an offline-listening mode.

Cür Music has a catalogue of more than 10m tracks, but its emphasis is on playlists and radio rather than fully on-demand streaming. However, users can choose eight songs for their ‘Cür8’ profile, swapping them out daily and listening to them on-demand. It’s a bit like the old MySpace ’top friends’ box but for songs.

Cür Music also has an internal messaging system for friends, with the ability to attach photos or videos to songs before sharing them.

The service has been a long time coming: Cür Media started life as personal-radio service Raditaz, which launched in 2011 – we described it at the time as “Pandora meets Foursquare”.

In 2014, the company rebranded as Cür Media while raising $9.6m of funding for its plans to launch Cür Music that Autumn. Then, in February 2015, it struck a deal with B2B firm Medianet to provide its licensed music catalogue, before raising another $1.75m in December. Now the app is finally live in the US.

How significant is the launch? There have been calls for some time for more experimentation around music subscriptions that cost less than $9.99 a month, with restrictions on catalogue or features, and/or a more targeted audience.

The chart-focused apps powered by MusicQubed in the UK have offered one model, while the now-closed Rdio’s $3.99-a-month Select tier offered another. But Cür Music’s main competition in the US is Pandora’s One subscription tier, which costs $4.99 a month and had 3.9m subscribers at the end of September 2015.

Plus there’s Spotify’s free tier, of course, which offers radio-style stations and playlists drawn from a larger catalogue. Both those companies are investing heavily in marketing, so we shall see how Cür Media plans to compete on that front to get its app onto Americans’ homescreens.

Stuart Dredge

Read More: News
2 responses
  • Tom McAlevey says:

    They didn’t break any mold. The $9.99 price point, dictated by the major labels, is for ‘all-you-can-eat’ on-demand. Not even Apple could break the ‘mold’. Cur is a much more limited service, not particularly novel, and priced accordingly.

    From the HotSeat,
    Thomas McAlevey, CEO Radical.FM

  • Robin says:

    Their service seems like a great alternative for the great MixRadio app/site that was recently closed by Line. Unfortunately the don’t offer their app in Europe yet so it seems. I would love to subscribe and use it in the Netherlands. I also still hope that Slacker Radio will come to Europe some day. Their subscription services for a 4 dollars (Slacker Radio Plus) with offline mixes and unlimited skips seems a great value for money. Unfortunately Pandora recently took over Rdio but didn’t launch yet in Europe. There is now no good alternative here for 4/5 euros a month.

    Only Pandora, Deezer, Apple Music, Google Play Music are there but all cost 10 euros a month and don’t offer smartradio offline options like Mixradio had.

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