Believe Digital: Spotify playlists can’t break an artist alone


Getting an artist featured on prominent Spotify playlists is not a recipe for streaming success on its own, according to James Farrelly, head of trade marketing for the UK and Ireland at music distributor Believe Digital.

“Labels are expecting placement in a New Music Friday playlist, whether that’s on Spotify or Deezer or Apple Music, to be the answer to everything,” said Farrelly, in a speech at the FastForward conference in Amsterdam.

Stuart Dredge

Read More: Marketing
One response
  • Maria says:

    I am an unsigned band within the ambient field, I have some tracks featured on some Spotify playlists with millions of followers a total, but it doesn’t seem to create a lasting fanbase. If I get pulled from the playlists, my career and income are gone. Yes, playlists might break for an artist doing ‘mainstream music’ such Rap or pop who are rapping and engaging their audience, but if you are an artist doing instrumental music for sleep, such placements do not generate so long lasting fans, because the most listening is passive, ‘sleeping’ when listening to these playlists.

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