February 16, 2016:Line to shut down MixRadio streaming service

Line to shut down MixRadio streaming service

Music-streaming service MixRadio is to shut down in the coming weeks, after parent company Line decided that the “financial challenges” of the streaming market were too high.

“The MixRadio music streaming service will be discontinued in the coming weeks as we work with the technical team and partners to ensure a smooth closure,” announced Line.

“After a careful assessment of the subsidiary’s overall performance, the financial challenges posed by the music streaming market, and priorities of Line Corporation, Line has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service.”

Line will continue offering its Line Music service in Japan and Thailand, but it seems the music service launched by Nokia, sold to Microsoft and then on to Line has come to the end of the road.

In other news, Line has just launched a new standalone app called Foodie: a photography app designed specifically for taking pictures of food.

“The very app that pops into your mind when you’re faced with food,” as its app store blurb puts it. “Amazing photo editing features that transform simple food photos into one-of-a-kind masterpieces.” Sadly, for Line – in the west at least – stir-fry and soup snaps appear to be a better business model than streaming music.

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Stuart Dredge
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One response
  • Robin says:

    The is soooo sad. It is/was an amazing and unique service with 4 offline ‘smartradio’ playlists. There is no other alternative like it here in Europe (the Netherlands) which was free. I was waiting for ages already on the paid service 4/5 euros a month. I hope that some other company can still buy MixRadio so it can continue…

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