Marketing

Boy-band Emblem3 launch new album in their own app


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Emblem3 are a boy-band that made their name on the US X Factor back in 2012, and went on to top-10 chart success with their debut album.

Their latest album is launching in an interesting way though: exclusively in the band’s own mobile app.

‘Waking Up’ is available for free in the Emblem3 Android and iOS app, which has been developed by EscapeX – the company that was also behind the recent official Bob Marley app.

“Traditional channels in the music industry aren’t built to engage fans and build communities, which we learned was very important to the band,” said CEO Sephi Shapira.

But the business of making artist apps can be tough, as a number of startups have found in the last few years.

EscapeX joins the likes of Disciple Media and Freeform in trying to a.) persuade fans that an artist app is worth a spot on their homescreens, and b.) trying to make a sustainable business out of it.

Stuart Dredge

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