Marketing

Music-streaming playlist strategy for 2016… and beyond


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The final session at AIM’s Music Connected conference covered streaming playlist strategies, with an expert panel.

They included Adam Cardew of Absolute Label Services; David Emery of Kobalt Label Services; Sammy Andrews of Entertainment Intelligence; Justin Barker of Slice Music; Zac Vibert of !K7 Artist & Label Services. It was moderated by Tim Ingham of Music Business Worldwide.

Vibert talked about there being a lot more to a campaign than just being on “flagship playlists” on streaming services, even though securing placement is a priority for labels.

Stuart Dredge

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One response
  • Sorry, barker, but playola is not “grossly overstated”. And it is not about $10.
    I was once asked 100 euros/track for inclusion into one playlist, and last week $2500 to be considered for inclusion (or money back). Closing your eyes to the problem doesn’t eliminate it. And yes, I have proof.

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