Analysis

How musician Hannah Trigwell built her audience on YouTube


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"I was literally a covers artist for a couple of years. I thought 'I could sing one of my songs that I've just written in the bathroom, or I could sing a song that people already know..."

Amid the ongoing music-industry debate about YouTube and safe harbour, some musicians are quietly building fanbases on the platform. British singer/songwriter Hannah Trigwell is one of them.

Her channel has nearly 400,000 subscribers, while her videos have been watched nearly 56m times. At yesterday's The Great Escape conference, I interviewed Trigwell and her manager Bob James about how her career has developed.

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Stuart Dredge

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