Spotify’s Kevin Brown has been talking about the impact streaming is having on the UK singles chart, but also about the growing battle for artist exclusives in the streaming market.
“Every time an exclusive goes live, the mainstream consumer gets a little bit more confused about the streaming proposition,” Brown told Music Business Worldwide. “As an industry, we’re progressively throttling our best chance for growth right now. Pity the poor consumer who’s trying to choose a streaming service at the moment.” An understandable view for Spotify, even if you suspect that if Brown – whose nous is respected within the industry – were working at Apple Music instead, he’d be striking exclusives to further that service’s goals. Brown is interesting on the UK charts too, in the wake of debate over Drake’s lengthy run at number one, and fears about whether streaming is making the chart more static. “The UK chart is doing exactly the job it should – reflecting the popularity of music in the new mixed economy of sales and streams,” said Brown. “The ‘problem’ with One Dance is that nothing came along to challenge it. That’s a market issue not a chart issue… The chart holds up a mirror to the marketplace which in turn reflects the industry.”
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