Lead: the warts and all story of what happened at Crowdmix and how it managed to spend £14m without fully launching. Music Ally went undercover and spoke to a wide range of people involved with Crowdmix to ask them what happened and why the wheels fell off so spectacularly. There was, inevitably, not one single reason why it collapsed. Pulling together all the information, we have pinpointed a dozen reasons why Crowdmix never came to pass. We also ask what its implosion means for music startups in particular and the music business in general.