August 17, 2016:“Did Daniel Ek just say that Spotify is buying SoundCloud?” No.

The dopamine hit from clickbait headlines will do for us all at some point. Nordic Business Insider has picked up on an interview with Spotify co-founder Daniel Ek on TV4 in his homeland of Sweden and suggested that, “reading between the lines”, the company might be planning to buy SoundCloud. Or copy SoundCloud. Or do something related to SoundCloud. Or whatever.

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Eamonn Forde
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