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Campaigns: TAKE A CHANCE ON HE – Sandbox 158


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With hipsterised adult colouring books proving a publishing phenomenon, the timing of Chance The Rapper’s new album (amazingly titled Coloring Book) is perfectly surfing the zeitgeist. But that is possibly the least interesting thing about it all.

His third album (or, as he prefers to term them, mixtape) arrived exclusively on Apple Music, making it onto a very limited list of streaming exclusives that didn’t fall on their faces (hello, Kanye; hi-ya, Rihanna).

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